Reality-TV Fashion Icons Partner with Sears

Listen up all you Kardashian fans and fashionistas, the  reality tv stars and fashion icons, the Kardashian sisters have teamed up with Sears,( that’s right Sears) to design a  collection of: clothes, lingerie, jewelry, handbags, hats, gloves and shoes for shoppers ages 17 to 35 for the retailer’s juniors  department. 

The Kardashian collection, produced by Australian designer, Bruno Schiavi will debut in 400 Sears stores in August. The collection is aimed at showing young women that curves are beautiful and to embrace their body image. 

The collection will incorporate all three sisters’ unique style.  Kim’s glamorous red carpet looks, Kourtney’s  Bohemian chic vibe and Khloe’s rocker style, according to a press release issued by Sears and the Kardashians. The sisters already have a line with Bebe, but it seems that was just a taste of what’s to come.

In a recent article on celebuzz.com the sisters stated that Sears will allow them to reach multiple generations of fans and people who are interested in fabulous clothes at affordable prices.