Miller High Life Says ‘No’ to Multi-Million Dollar Sponsorships

/PRNewswire/ — In an era of high-priced endorsement deals and costly sponsorships, Miller High Life is breaking away from the norm by sponsoring something that’s actually worthwhile – YOU.

The brand that brought you the one-second ad and last year shared its “Big Game” commercial with small businesses is once again standing up for common sense by becoming the “Official Beer of You.” By offering to “sponsor” thousands of regular folks who embody the brand’s honest and authentic values, Miller High Life is challenging the notion that overpaid athletes and celebrities make the best brand spokespersons.

“Miller High Life won’t get caught up in the runaround of who can endorse the highest profile athlete or air the most ridiculous commercial during the biggest game of the year,” said Miller High Life Brand ManagerBrendan Noonan. “We wouldn’t call it the High Life if we didn’t help real people live it, so this year we’re becoming the ‘Official Beer of You’ by endorsing the folks who truly represent the High Life every day.”

Legal-drinking age consumers who sign the “Official Beer of You” contract at and share photos and stories of how they live the High Life could have the chance to be featured in a Miller High Life advertisement or on the brand’s Facebook page.

Additionally, High Life-sponsored consumers will be compensated with their choice of a $1 coupon for Miller High Life (where legal) or a check for $1 with the option of donating their check directly to Iraq and Afghanistan Veterans of America. Participants will also receive a downloadable sponsorship kit including their personalized “Official Beer of [YOUR NAME]” logo and the opportunity to purchase their very own personalized Miller High Life T-shirts, mugs, beer koozies and more.