Facebook Adds Movies Under Their Belt

In an article from the Associated Press, Warner Brothers announced that Facebook will soon offer movie rentals to its users.

Beginning Tuesday, “Facebookers” can visit the official “Batman: The Dark Knight” fan page and click a “watch” icon for 30 Facebook credits or $3 and watch the movie through a Facebook application. Users will have access to the movie for 48 hours and may watch for as many times as they wish during that period.

The Dark Knight will be the trial movie because of its huge success at the box office.

Warner Brothers hopes to take the internet movie database to another level by offering movie rentals and purchases to users of the largest online social network in the world.

“Making our films available through Facebook is a natural extension of our digital distribution efforts,” said Thomas Gewecke, president of Warner Bros. Digital Distribution, in a statement.

The number of people watching, renting and purchasing DVD’s online has increased while in-store purchases are declining. Last year, consumers spent about $385 million on online viewing.

Warner Brothers hopes to create revenue by using the popular social site to promote the new addition. When Facebook users “Like” a movie and watch it, it will be shared with their friends, thus encouraging them to do the same.

This next big step for Facebook may very well put them in the running to compete with big online viewing databases like Apple, YouTube and Netflix.