Michelle Obama kicks off “Let’s Move” Campaign

First Lady Michelle Obama is making a major announcement to bring physical activity back to schools today at McCormick Place. The First Lady will be joined by Secretary of Education Arne Duncan, Chicago Mayor Rahm Emanuel, NIKE, Inc. President & CEO Mark Parker, Dominique Dawes, Gabby Douglas, Allyson Felix, Bob Harper, Bo Jackson, Colin Kaepernick, Sarah Reinertsen, Paul Rodriguez, Serena Williams, a surprise musical guest and thousands of Chicago area teachers and students at the event hosted by the American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD) and the Alliance for a Healthier Generation.

According the First Lady’s Press Office, “Studies show that kids need at least 60 minutes of physical activity each day to stay healthy, but they’re spending an average of 7 or more hours a day in front of a screen, and only 1 in 3 kids is active daily.” The First Lady is expected to call on leaders to work together to support schools’ efforts to ensure that all kids get the physical activity they need to stay healthy and succeed in school.

The First Lady’s campaign, now in it’s third year, is now focusing on getting school officials involved by setting up a new website letsmoveschools.org.

“When we started, there were a lot of people in this country who would have never thought that childhood obesity was a health crisis,” Obama said on “Good Morning America.” “But now, we’re starting to see rates of obesity coming down like never before.”

 

 

WCHI News Senior Reporter takes a look at how the First Lady’s “Let’s Move” campaign could reduce violence right here in Chicago and across the county.

 


 

 

WCHI News Team Live Coverage

 

1:20 p.m.: Our WCHI News Team live coverage has concluded. Thanks for joining us for our coverage. See reaction and how the First Lady’s campaign will also help reduce violence throughout country and right here in Chicago, right here on WCHI News

 

1:09 p.m.: American Idol Jordan Sparks takes the stage, singing three songs including her hit “No Air.” The 6,500 students in the crowd cheer.

 

12:42 p.m.: The stage is fills with NIKE trainers and Olympic athletes for a large group workout.

 

12:40 p.m.: The full text of the First Lady’s speech to students and young adults in the audience: Remarks by the First Lady to Kids at Let’s Move! Active Schools Launch

 

12:29 p.m.: The First Lady is back on stage addressing the students and young adults in the audience.

 

12:13 p.m.: Athletes Dominique Dawes, Gabby Douglas, Allyson Felix, Bob Harper, Bo Jackson, Colin Kaepernick, Sarah Reinertsen, Paul Rodriguez, Serena Williams are now taking the stage. Cheers from throughout the hall as each on is introduced.

 

12:02 p.m.: The backdrop behind the stages opens at 6,500 teens and young adults appear dancing, and beginning a workout with First Lady Michelle Obama. Cheers are heard throughout the hall.

6,500 students and young adults appear from behind the backdrop (Paris Lewbel, WCHI News)

6,500 students and young adults appear from behind the backdrop
(Paris Lewbel, WCHI News)

 

First Lady Michelle Obama exercising with trainers and children to kick off "Let's Move" program. (Kevin Gebhardt, WCHI News)

First Lady Michelle Obama exercising with trainers and children to kick off “Let’s Move” program. (Kevin Gebhardt, WCHI News)

11:56 a.m.: The First Lady’s Press Office releases the official plan for Unprecedented Collaboration to Bring Physical Activity Back to Schools.

 

11:53 a.m.: “We need everyone’s help,” says First Lady Michelle Obama.

 

11:49 a.m.: The First Lady says, physical activity is a part of life.

 

11:44 a.m.: The First Lady is talking about her childhood and young adult years. She says, “Playing sports, taught me how to be part of a team.”

Obama says, nowadays, due to budget cuts, kids are not getting the activity they need. She is calling on leaders in the community to change the ways to create a healthier America.

 

11:41 a.m.: First Lady Michelle Obama takes the stage.

From the viewfinder of Chief Photographer Tom Degutis' Camera as First Lady Michelle Obama addresses the audience. (Tom Degutis, WCHI News)

From the viewfinder of Chief Photographer Tom Degutis’ Camera as First Lady Michelle Obama addresses the audience.
(Tom Degutis, WCHI News)

 

11:39 a.m.: In referring to obesity, “This is an epidemic,” NIKE, Inc. President & CEO Mark Parker says. According to Parker, to help this campaign, NIKE will donated 50 million dollars over the next five years.

 

11:35 a.m.: NIKE, Inc. President & CEO Mark Parker takes the stage. He is talking about how “everyone plays a role” into getting to a healthier America.

NIKE CEO Mark Parker giving his remarks about teen fitness and health in our country. (Kevin Gebhardt, WCHI News)

NIKE CEO Mark Parker giving his remarks about teen fitness and health in our country. (Kevin Gebhardt, WCHI News)

11:27 a.m.: Chairman James R. Gavin III, MD, PhD, of the Partnership of a Healthier America is introducing the mission of the third year of the “Let’s Move” campaign, including website letsmoveschools.org, a brand new initiative to get schools involved in the “Let’s Move” campaign.

 

11:23 a.m.: Secretary of Education Arne Duncan is introduced by Allyson Felix. He is commenting on how important it is for everyone to “stay healthy” and “be active”.

 

11:18 a.m.: Track and Field Olympic gold medalist Allyson Felix takes the stage.

 

11:15 a.m.: Young students walk on to the stage, one at a time, giving quick lines about how staying healthy can help improve lives.

(Paris Lewbel, WCHI News)

(Paris Lewbel, WCHI News)

 

11:08 a.m.: Emanuel is addressing the audience about a new plan, released less an hour ago, to improve health and wellness of students at Chicago Public Schools. The full press release from the Mayor’s Press Office: Chicago Unveils New Healthy CPS Action Plan. We’ll have a story shortly.

 

11:05 a.m.: Chicago Mayor Rahm Emanuel takes the stage at McCormick Place.

 

11:00 a.m.: Audience members are waiting for the event to start.

Audience members begin filling the hall at McCormick Place. (Tom Degutis, WCHI News)

Audience members begin filling the hall at McCormick Place.
(Tom Degutis, WCHI News)

 

10:15 a.m.: The local and national media is now locked in prior to the start of the First Lady’s “Let’s Move” event. Audience members are beginning to enter the hall. WCHI Live live team coverage begins at 11:00 a.m.

Audience members conversing and waiting to hear the remarks from First Lady Michelle Obama and others about the First Lady's Let's Move campaign. (Kevin Gebhardt, WCHI News)

Audience members conversing and waiting to hear the remarks from First Lady Michelle Obama and others about the First Lady’s Let’s Move campaign.
(Kevin Gebhardt, WCHI News)


Senior Reporter Paris Lewbel, Chief Photographer Tom Degutis and Still Photographer Kevin Gebhardt contributed to the reporting of today’s events.