Brides & Grooms-To-Be Go Online for Last Minute Holiday Shopping

SIOUX FALLS, S.D. (PRNewswire) — With barely a week and a half before Christmas, many shoppers have found themselves scrambling to buy last minute gifts. But what about those romantic couples destined to have a holiday engagement?

While many brick and mortar jewelry stores have been picked clean of popular engagement rings and diamonds, desperate brides and grooms-to-be have turned their eyes and pocket books online in search of hot styles and good deals.

With nearly 13% of all marriage proposals occurring in December, according to the Chicago Tribune, those intending to “pop the question” have little time to waste. Preparing for this last minute rush, Zoara, the premier online diamond and jewelry retailer, has added new engagement ring designs and done some extra prepping.

“We’ve added hot styles including pave engagement ring settings, classic solitaires and wedding bands to meet our customer’s needs,” said Andy Williams, Zoara’s Director of Sales for North America. He noted that many customers are often future grooms with questions about styles and of course diamonds. “We’ve prepared our customer service team for what could be a very busy 2 weeks.”

At Zoara and other online retailers unaffected by the holiday foot traffic, customers can expect to find fully stocked galleries. In addition, online shoppers don’t share the same frustrations that traditional shoppers experience, with long lines, crowded stores or unhelpful staff. Online retailers like Zoara typically have 24 hour customer service and multiple and safe payment options.

“We want this to be a terrific shopping experience”, noted Williams. “The last thing anyone wants is a hassle with a precious item like a diamond or engagement ring. “We have a big job”, added Williams. “We get to help people make an educated decision about jewelry that will become special and symbolic to them. There’s nothing better.”